This past Thursday night, as rumors swirled concerning an incident at Brown University, the network's Kaitlan Collins posted on social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.
Even though it is by no means a perfect news source, her words rang true for a lot of people. It stands as one of the broadcasters where you can find grounded and generally reliable reporting – particularly during breaking news situations such as the one taking place close to a New Hampshire storage facility.
A Precarious State Amid a Business Struggle
Yet the news network, now four and a half decades old, finds itself in a vulnerable situation as two huge media corporations battle over ownership of its corporate owner, Warner Bros Discovery.
No matter the result, the future of CNN has become part of a major game of corporate ownership, rather than as a question of what serves the information-seeking public.
“This represents another instance of the fundamental flaws with origins in decades of policy decisions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.
The conjecture about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a more important point.
“It is often framed as a business story with key players as the main characters, but there is hardly any discussion of the public interest,” Pickard added.
The Complicating Factor: The Former President
This situation is further muddied by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his chief “fake news” antagonist.
Recall the shouts of “CNN sucks!” at his rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.
Trump now asserts that CNN needs new ownership. You can read that as ownership that will protect him from negative coverage and examination. That is part of why he seems to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.
There is a basis to prefer that suitor more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently installed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that storied news network.
An Outcome of Further Turmoil
Notably, if Netflix prevails, CNN and other cable outlets would first be carved out into a independent unit. That would be a relief to many at the network, but it’s not exactly a guarantee of stability. That structure could pave the way for CNN for a future sale. The cycle continues.
If you ask Timothy Wu, much of this is illegal, anyway. The influential voice of big tech’s dominance stated that competition laws should disallow both deals.
“Each proposed deal would be bad for the country, and both should be challenged by anti-trust authorities,” Wu recently wrote.
The Bigger Challenge and a Potential Solution
No matter the outcome with this particular battle, the larger issue endures.
“What we have now is a profoundly structure that undermines democracy, but we shouldn’t give in to learned helplessness,” Pickard emphasized. Policy decisions – dating back to the 1930s and 1940s – helped to foster this overly commercial monster, and revised policy decisions can fix it.
Is this likely in an era where the top communications regulator won’t even affirm that the agency is independent? Overhaul is a distant prospect now, but that should not imply it will never happen.
Measures that bolster independent news organizations, reinforce local journalism, finance public media, and prohibit the accumulation of media power in too few hands are not only possible – they are vital for a robust democracy.
In the world of media ownership, larger is not superior. And news organizations including CNN cannot be pieces in the latest corporate chess match.